Ah, thanks to GM for making the point for me. They have to rename one of their cars, since "Lacrosse" in Quebec Canada is slang for masturbation. See story at: http://my.netscape.com/corewidgets/news/story.psp?cat=50900&id=200310231142000238100
Remember its NOVA which in Mexico (no va) means "It doesn't go"...?
And Exxon used to be Esso, which in Japanese meant "Stalled car."
Yep, America, we'll conquer the world if these overpaid executives figure out what they are doing....LOL.
But then we are not alone. The Japanese have a drink which translates into Engish as "cow piss." Nope, don't think you'll sell many of those tasty sounding drinks in the States. Guess the whole world needs some cross cultural training....
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